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A priority map
The customer searches, pages and confirmed issues worth addressing, with a reason for each change. Existing useful research informs the plan.
SEO for established service businesses
The Search Opportunity Build brings planning, content and technical improvements together around one priority service. We handle the work, from the page plan to implementation.
One focused project. A fixed project fee. Ongoing support is optional.
Middle SEO / An SEO department of Middle R&DScroll to explore
The work behind your search project
You choose the business priority. We bring together the content, technical fixes and local work it needs.
One connected plan
Give important pages a clear path
01Give important pages a clear path
Technical SEO
Resolve the technical issues affecting the pages that matter.
02Help the right customer choose
Content & on-page SEO
Build useful service pages around real customer questions.
03Reflect the places you serve
Local SEO
Connect your service pages with an accurate local presence.
04Build on a useful first project
Ongoing SEO
Continue with a clear purpose, an owner and review points.
One team plans the work and carries it through. Your project includes the implementation, with clear responsibilities for any work involving your existing team.
From the first priority to the finished work / 01—04
A clear project. At every step.
You bring the knowledge of your business. We turn it into a focused plan, make the agreed changes and show you how the work was checked.
01
Choose the service
Share the service that matters, your website and any useful research. We discuss fit and the starting point. If a separate investigation is needed to define the build, its scope and fee come first.
One business priority and a clear starting point
02
Agree the build
See the pages, changes, fee and delivery checkpoints before implementation. We confirm access, who approves the content and what completed work must meet.
A defined scope, fee and acceptance checks
03
Make the changes
We write and improve the selected pages, resolve the relevant technical issues and check the path to enquiry. Your team approves the business details and any required publishing decisions.
Implemented pages and verified changes
04
Review the work
See the completed pages, checks and measurement baseline. Your proposal sets the included review checkpoint. At handover, choose whether to manage the next steps yourself or discuss further work.
A useful handover and an informed next decision
Start with your business priority
Share your website and the service you want to focus on. We can discuss whether a Search Opportunity Build is a useful next step.
Send a short enquiry or use the guided project brief. You choose.
The Search Opportunity Build
Know what you are buying. See what gets done.
A focused project around one valuable service and an agreed set of pages. From deciding what deserves attention to making and checking the changes.
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Pages ready for your customers
Service-page copy, structure and supporting content from your scope, implemented on your site. Your expertise and approved facts make the pages specific to your business.
/03
Changes that have been checked
Relevant technical fixes and enquiry-path checks, with a record of what passed and any outstanding dependencies. The proposal defines the checks for your project.
/04
A handover you can use
Your approved content, change log, measurement baseline and a scheduled review checkpoint. You retain control of your website and accounts, with a clear choice about any further work.
A focused first project
Start with the service you want to grow.
For established service businesses with a working website, real expertise and a reason to improve how customers find and understand one part of the business.
- You have a service you want the right customers to discover.
- You can share accurate business details and approve the agreed changes.
- You want a team to identify the priorities and carry out the work.
Before you decide
Know where you stand.
Read all project questionsA defined SEO project around one priority service and an agreed set of pages. We identify the useful work, agree the scope and fee, then implement and check the selected content and technical improvements. You receive the work record and a clear handover.