Your project, from first conversation to handover
You bring the service knowledge and approve the important decisions. We connect the evidence, content and technical work, with a clear scope and checkpoints throughout.
Your project, from first conversation to handover / Conceptual diagram
Focus / Plan / Build
Four project checkpoints
A clear role for your team. An owner for the work.
We organize the project and carry the improvements through to implementation. You provide the service knowledge and review the decisions that need your input.
01
Choose a useful first focus.
Discuss the service you want to strengthen, who it helps and what has already been done. Share your website and useful existing research so we can assess the starting point.
Stage 01 / Conceptual illustration
Focus / Plan / Build
- What you receive
- A view of project fit, required access and questions to resolve before scoping.
- What we review together
- The selected service, intended customers, relevant locations and any constraints.
- Your decision
- Choose whether to scope a build or a separately priced diagnostic first.
02
Agree the work before it starts.
Turn the available findings into a practical proposal. Name the pages, deliverables and dependencies so you can decide with the details in front of you.
Stage 02 / Conceptual illustration
Access / Links / Pages
- What you receive
- A written scope, fee, delivery dates, responsibilities and acceptance checks.
- What we review together
- What Middle will implement, what your team needs to provide and any work outside the scope.
- Your decision
- Authorize a defined build when the scope fits your business.
03
Build, review and check.
Write and implement the content, connect the pages and address relevant technical issues. Your team confirms the business facts and approves publication at the planned checkpoints.
Stage 03 / Conceptual illustration
Question / Answer / Enquiry
- What you receive
- Completed improvements, a change log and results from the acceptance checks.
- What we review together
- Service accuracy, the page experience, the enquiry route and any decisions needed before release.
- Your decision
- Accept the work against the checks in your proposal.
04
Handover, then choose what follows.
Receive the project record and review the available data at the checkpoint included in your scope. Consider the completed work, remaining questions and the next useful opportunity.
Stage 04 / Conceptual illustration
Work / Review / Next
- What you receive
- The handover, measurement review and a recommendation for the next decision.
- What we review together
- Relevant search visibility and customer actions, with the reporting period and data limits made clear.
- Your decision
- Finish the project, commission another build or agree ongoing improvement.
Start with one service
What would you like to be found for?
Tell us the service you want to focus on and share your website. We can discuss whether a Search Opportunity Build is a useful next step.
Review the draft in your email app and send it when you are ready. Your first message starts a conversation.
Middle SEO · A department of Middle R&D
Your business priority, made into a practical project.
Start with your website and one service you want the right customers to find. We can discuss the work that would make a useful first build.